Learning while shopping: an experimental investigation into the effect of learning on consumer search.

Being classified as an information demander type is only borderline significant when proxies for ability are introduced.

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Once this initial environmental learning curve is accounted for, there does not appear to be a strong trend in the error across periods.

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This coefficient is marginally significant and positive, which in the context of this regression is evidence suggesting that subjects became more persistent as they gained more experience with the environment.

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