When in Doubt, Follow the Crowd? Responsiveness to Social Proof Nudges in the Absence of Clear Preferences.

When all participants were included, regardless of having seen the nudge, the effect of condition was marginally significant, F (2,254) = 2.43, p = 0.090, η p 2 = 0.02.

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Although the hypothesized trend was observed, the difference did not reach statistical significance (see right pane in Figure 3 ).

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