The Influence of Norm Perception on Pro-Environmental Behavior: A Comparison between the Moderating Roles of Traditional Media and Social Media.

Int J Environ Res Public Health · 2020 · PMC7578989 · PMID 33007908

Europe PMC DOI

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near-significantno p-value reported

That is, media composure will positively affect pro-environment behavior; traditional media usage for environment information acquisition (TME) has a near-significant impact on pro-environment behavior, but it is negatively correlated; social media usage for environment information acquisition (SME) has a significant positive correlation with pro-environment behavior.

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