Effects of Multiple Exposures and Ad-Skipping Behavior on Recall of Health Messages on YouTube<sup>TM</sup>.

Int J Environ Res Public Health · 2020 · PMC7696643 · PMID 33202545

Europe PMC DOI

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closest p · 4.4× alpha

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boldest claim

The sentences

did not reach statistical significancep = 0.22not close (p > 0.1)

Participants who were presented with two forced-view ads had higher ad recall (76.0%, CI: 63.7–88.3%) than those who were presented with two skippable ads (64.6%, CI: 50.5–78.6%), but this difference did not reach statistical significance (Pearson χ 2 = 1.53, p = 0.22).

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