"You" speaks to me: Effects of generic-you in creating resonance between people and ideas.

Proc Natl Acad Sci U S A · 2020 · PMC7733818 · PMID 33229556

Europe PMC DOI

hedged sentence

0.0720

closest p · 1.4× alpha

0.0720

boldest claim

The sentences

did not reach statistical significanceP = 0.072so close (0.05 < p ≤ 0.1)

Finally, the last within-subject contrast revealed that there was also a tendency for statements with generic-people ( M = 2.95, SE = 0.11) to be rated as somewhat more resonant than those with “I” ( M = 2.91, SE = 0.11), although this did not reach statistical significance, b = 0.05, SE = 0.03, t (6573) = 1.80, P = 0.072, 95% CI [−0.004, 0.095].

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