Does the cowl make the monk? Detecting counterfeits in brand names versus logos.

Psychon Bull Rev · 2021 · PMC7872310 · PMID 33565044

Europe PMC DOI

hedged sentence

0.0730

closest p · 1.5× alpha

0.0730

boldest claim

The sentences

approached significancep = .073so close (0.05 < p ≤ 0.1)

The accuracy data also showed some advantage of the full logos, but the difference only approached significance, b = 0.27, SE = 0.15, z = 1.80, p = .073.

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