A Literature Review of EEG-Based Affective Computing in Marketing.

Front Psychol · 2021 · PMC8007771 · PMID 33796042

Europe PMC DOI

hedged sentence

—

closest p

—

boldest claim

The sentences

an important trendno p-value reported

In addition, to bridge the gap between the laboratory environment and real market scenarios, the use of VR is an important trend that can effectively enhance the experience of immersive sensation.

also in 1,052 other papers

Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.