Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

Am Behav Sci · 2021 · PMC8141699

Europe PMC

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an important trendno p-value reported

Actually, consumers demand for ethically produced and sold products and services is at rise, converting ethical purchase in an important trend ( Garanti, 2019 ; Govind et al., 2017 ; Schamp et al., 2019 ).

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