Neural Correlates of Garment Fit and Purchase Intention in the Consumer Decision-Making Process and the Influence of Product Presentation.

Front Neurosci · 2021 · PMC8384177 · PMID 34447291

Europe PMC DOI

hedged sentence

0.0900

closest p · 1.8× alpha

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boldest claim

The sentences

moderately significantP = 0.09so close (0.05 < p ≤ 0.1)

Analysis of the fitness scores based on the presence of intention-to-purchase and product presentation revealed significant main effects of purchase intention ( F 1,38 = 491.84, P < 0.001) and product presentation ( F 1,38 = 10.58, P = 0.002), and a moderately significant interaction effect between the two factors ( F 1,38 = 3.03, P = 0.09).

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