From the conclusion: This is quite significant: “To the best of our knowledge, this is the first demonstration of the costly effects of blame in persuasion efforts, and specifically with regards to raising awareness of animal suffering in factory farming.” A question that arose for me after reading study 1: Are you saying that being blamed for farmed animal suffering won’t make you rationalize meat eating as much as it will make you defend your human superiority over other animals?
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The cost of attributing moral blame: Defensiveness and resistance to change when raising awareness to animal suffering in factory farming.
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