I am afraid, so I buy it! The effects of anxiety on consumer assimilation and differentiation needs amongst individuals primed with independent and interdependent self-construal.

An interaction of vanilla scent manipulation and self-construal did not reach statistical significance for: need for self-worth, F (1, 98) = .04, p = .84, η 2 < .001; need to belong, F (1, 98) = .63, p = .43, η 2 = .01; need for uniqueness, F (1, 98) = .06, p = .80, η 2 = .001; preference for unique products, F (1, 98) = .85, p = .36, η 2 = .01; intention to purchase unique products, F (1, 98) = .06, p = .81, η 2 = .001; preference for groups-linked products, F (1, 98) < .01, p = .99, η 2 < .001, and intention to purchase group-linked products, F (1, 98) = .15, p = .70, η 2 = .002.

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