The effects of health behaviours and beliefs based on message framing among patients with chronic diseases: a systematic review.

37 One study reported that both gain-framed and loss-framed messages resulted in more physical activity than at baseline, and increased more in the loss-framed group, but the difference between the two groups did not reach statistical significance; neither gain-framing nor loss-framing elicited higher physical activity intention or attitude. 36 In contrast, one study found that a gain-framed message was slightly superior to a loss-framed message in improving exercise adherence among patients with cardiovascular disease. 41 Two studies primar

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