Currently, there is a strong trend from product sales through selling services to selling outcomes, which materializes in seven atomic business models across industries: classical, physical price models such as (1) give away device for free (gift) and (2) pay per device (buy physical part) as well as use-bound pricing models such as
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A Platform and Multisided Market for Translational, Software-Defined Medical Procedures in the Operating Room (OP 4.1): Proof-of-Concept Study.
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