Psychological price perception may exert a weaker effect on purchasing decisions than previously suggested: Results from a large online experiment fail to reproduce either a left-digit or perceptual-fluency effect.

PLoS One · 2022 · PMC9387778 · PMID 35980911

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did not reach statistical significancep > 0.5not close (p > 0.1)

This difference did not reach statistical significance; we could not reject the possibility that these results were due to chance alone (model 2, p > 0.5 for the interaction between the low price level dummy and the just-below price ending treatment).

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