Impact of internet usage on consumer impulsive buying behavior of agriculture products: Moderating role of personality traits and emotional intelligence.

Front Psychol · 2022 · PMC9465480 · PMID 36106039

Europe PMC DOI

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quite significantno p-value reported

Due to the paucity of literature in the present research area, particularly concerning the Internet’s influence on consumers’ impulsive purchasing of agriculture products with the moderating role of personality traits and emotional intelligence, the present study is quite significant for decision-makers and industry stakeholders.

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