Message testing in India for COVID-19 vaccine uptake: What appeal and what messenger are most persuasive?

In a multivariable logistic regression model, participants who were 24–39 (aOR: 4.91, 95% CI: 2.13, 11.3) were more likely to have higher vaccine hesitancy status and men were less likely to have higher hesitancy status, although this did not reach statistical significance (aOR: 0.68, 95% CI: 0.45, 1.04, ( p = .072)) ( Appendix C ).

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