Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic

International Review on Public and Nonprofit Marketing · 2022 · PMC9756697

Europe PMC

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weakly significantno p-value reported

Moreover, enhancing the presence of the cultural institution on social networks was found to have a positive, but weakly significant association with organizational attractiveness (β = 0.247; significant at the 0.10 level).

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