Is nothing like before? COVID-19–evoked changes to tourism destination social media communication

Journal of Destination Marketing & Management · 2022 · PMC9764231

Europe PMC

hedged sentence

0.0600

closest p · 1.2× alpha

0.0600

boldest claim

The sentences

only marginally significantp = .06so close (0.05 < p ≤ 0.1)

Findings indicate significant increases in liking ( p < .01) and sharing ( p < .01) destinations’ Facebook posts, but only marginally significant changes in commenting behavior ( p = .06).

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