Another important point to consider when we think about motives related to hedonism or healthiness, is the distinction between utilitarian and hedonic dimensions according to the nature of the product (or how we perceive it): the utilitarian dimension is probably not significant for products we link with pleasure, but it is significant for utilitarian-oriented foods, as it is described for organic foods [ 26 ].
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The influence of front-of-pack nutritional labels on eating and purchasing behaviors: a narrative review of the literature.
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