Does promoting plant-based products in Veganuary lead to increased sales, and a reduction in meat sales? A natural experiment in a supermarket setting.

Public Health Nutr · 2022 · PMC9991543 · PMID 36073024

Europe PMC DOI

hedged sentence

0.0340

closest p · 0.7× alpha

0.0340

boldest claim

The sentences

weakly significantP = 0·034actually significant

The difference between meat sales at pre-intervention and post-intervention was weakly significant (+2 % IRR 0·99 (95 % CI 0·97, 1·00), P = 0·034).

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