Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility.

However, it is important to note that these observed patterns did not reach statistical significance in this analysis and thus should be interpreted with caution as preliminary trends rather than as definitive group differences.

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Nevertheless, both gain- and loss-framed messages showed a trend of higher levels of social engagement than neutral messages communicating the risks associated with H longicornis , regardless of whether the message source was an extension agent or a fellow cattle producer.

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