Odour enhances the sense of presence in a virtual reality environment.

PLoS One · 2022 · PMC8967033 · PMID 35353816

Europe PMC DOI

hedged sentences

0.0560

closest p · 1.1× alpha

0.0560

boldest claim

The sentences

approached significancep = 0.056so close (0.05 < p ≤ 0.1)

Delta HR was higher and approached significance ( p = 0.056) in the presence of odour.

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a clear trendno p-value reported

All in all, there is a clear trend towards the creation of completely immersive and multi-sensory experiences that enhance a consumer presence in a VR environment.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.