Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media.

Int J Environ Res Public Health · 2022 · PMC9564852 · PMID 36231640

Europe PMC DOI

hedged sentences

0.0980

closest p · 2.0× alpha

0.0980

boldest claim

The sentences

approached significancep = 0.098so close (0.05 < p ≤ 0.1)

The main effect of persuasive appeal on PI approached significance, F (1, 722) = 2.75, p = 0.098, η 2 p = 0.004.

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showed a trendno p-value reported

The indirect effects analysis showed a trend in the mechanism with which PI is affected as a function of both persuasive appeal and risk perception, indicated by bootstrap regression coefficients at three levels of risk perception (lower, moderate, and higher).

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